OnlyFans is a content subscription service based in London, United Kingdom.  Content creators can earn money from users who subscribe to their content—the "fans".  It allows content creators to receive funding directly from their fans on a monthly basis as well as one-time tips and the pay-per-view (PPV) feature.  It is popular with sex workers  but also hosts content creators from other genres such as physical fitness experts, musicians and other creators who post regularly online.  People are attracted to OnlyFans for many reasons, from entertainment and companionship to arousal .  The highest-paid earners on OnlyFans are women. Business model[ edit ] A fan of a content creator can view their content for a monthly subscription fee.  The company pays 80% of the fees collected to the content creator, retaining the remaining 20%.  After merchant and processing fees, the company's share is around 12%. History[ edit ] OnlyFans was launched in 2016  as a platform for performers to provide clips and photos to followers for a monthly subscription fee. Little is known about the parent company, Fenix International Ltd.  Two years later, Leonid Radvinsky, owner of MyFreeCams , acquired 75% ownership of Fenix and became its director.   In 2019, OnlyFans introduced an extra safeguard into the account verification process so that a creator now has to provide a selfie headshot with their ID in the image in order to prove that the ID provided belongs to the account holder.  As of April 2020, OnlyFans was valued at between $810,000,000 and $936,000,000, though estimates are difficult to ascertain as the company does not release its aggregate level data.  The site has over 24 million registered users and claims to have paid out US$725 million to its 450,000 content creators.  CEO Tim Stokely claimed OnlyFans receives "about 200,000 new users every 24 hours and 7,000 to 8,000 new creators joining every day."  OnlyFans has a partnership with Demon Time social media show to create a monetized virtual night club using the site's dual-screen live feature.  In January 2020, 20-year-old American Kaylen Ward raised more than US$1 million in contributions to charity during the wild bushfires in Australia . OnlyFans teamed with her for their first partnership for a charitable cause.  This started a trend with some OnlyFans creators who have been raising money through their accounts.  Controversy[ edit ] A BBC Three documentary alleged that a third of Twitter profiles globally advertising 'nudes4sale' (or similar) belong to underage individuals, many of whom used OnlyFans to share their content.   Bella Thorne earned $1 million in a day, sparking controversy In July 2020, Sky News reported that OnlyFans had not paid value-added tax the previous three years, and could face heavy penalties from tax authorities.  In August 2020, Forensic News reported that the company is facing multiple allegations of fraud and theft after content creators and users said they had money stolen from their accounts.  Following the platform's rapid growth, many scam videos appeared on sites like YouTube , promising "free" content and purporting to show viewers how to hack creators' accounts. Several videos garnered over a million views before being removed from YouTube. None provided the alleged "premium" service but rather aimed to increase traffic on apps unrelated to OnlyFans.  Around the same time, a massive supposed content leak occurred, though OnlyFans "found no evidence of any breach of our systems".  OnlyFans material has been reposted for free on third-party websites where creators receive no compensation.  There have been conflicting reports on the safety of the OnlyFans site in terms of personal safety and economic security. Creators have been stalked and harassed by clients, sometimes resulting in the leaking of the creator’s personal information.  Contributors to the site are hypothetically able to choose when and what they post and who receives it; however, the spike in users has caused competition and has forced contributors to post content that may be outside of their comfort zone in order to compete with others.  Bella Thorne set a new OnlyFans record when she earned over $1 million within 24 hours of joining the platform in August 2020 and more than $2 million in less than a week.  Her activities on OnlyFans sparked controversy after she allegedly promised nude photos for $200 but instead provided lingerie -clad photographs, leading to a slew of chargebacks . Following the debacle, new restrictions were introduced that limited the amount that other creators on the platform could charge and how quickly they could get paid,   though OnlyFans stated the restrictions were unrelated to Thorne but rather part of "an evolving process".  Thorne's actions caused backlash among sex workers who felt Thorne had selfishly appropriated their profession.   Usage[ edit ] Pornography is allowed. In fact, the website is mainly used by pornographic models,   both amateur and professional, but it also has a market with chefs, fitness enthusiasts, and musicians.  Users must be 18 years old to register, regardless of the content consumed. In March 2020, at the start of the COVID-19 pandemic , the number of OnlyFans content creators increased by 40%.